"It's More Than a Cup"

 "It's More Than a Cup" is the specially crafted slogan for STL Java Online.  This means that with each cup of coffee you consume, there is a unique personality in that cup.  Its starts with a single farmer that could be a half a world away.  He and his family sacrifice their  physical bodies as well as family life to pick the perfect bean.  The farmer is given an opportunity to "share" the fruit of his labor with  others that may be half a world away. The roasters then take the  green beans picked by the farmer and roasts them to perfection. The roaster sells the beans to a coffeehouse owner where the Barista artistically makes the best cup of coffee you have ever tasted.  From the Farmer, to the Roaster, to the Barista, all have displayed a form  of "sweat  equity" to provide the best cup of java, to provide the best  customer service, the best ambience and the best quality product,  hence the slogan, "It's More Than a Cup"